End-to-end deliverability Testing.

We cover the full spectrum of testing to provide real-time and long-term understanding of how to align your email stack.

  • Reputation & Compliance
  • Delivery Performance
  • Content Optimization

Reputation and Compliance

Reputation and compliance are critical factors in email deliverability testing. This group focuses on monitoring and maintaining the sender's reputation and ensuring adherence to regulatory requirements. By keeping an eye on blacklists, monitoring the reputation of sending domains and IPs, and conducting regular compliance checks, you can prevent emails from being blocked or flagged. This proactive approach helps build trust with email service providers and ensures consistent delivery to the inbox.

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Importance:

Getting listed on blacklists can severely impact your email deliverability. Blacklists are databases maintained by various organizations that identify domains and IP addresses known for sending spam or engaging in suspicious activities. If your domain or IP lands on a blacklist, many email service providers (ESPs) will route your emails to the spam folder or outright block them, reducing your ability to reach recipients.

What We Would Do:

We employ comprehensive blacklist monitoring tools to regularly check if your sending IPs or domains are listed on any major blacklists. This includes daily scanning of prominent blacklists like Spamhaus, Barracuda, and others. When a listing is detected, we conduct a detailed investigation to identify the cause and implement remedial actions. This could mean anything from addressing security vulnerabilities that may have been exploited by spammers, to contacting blacklist operators for delisting. We also provide guidance on maintaining best practices to prevent future blacklistings, thereby safeguarding your email reputation and ensuring consistent deliverability.
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Importance:

Domain and IP reputation directly affect whether your emails are marked as spam or land in the inbox. A poor reputation can result in lower deliverability rates and decreased recipient engagement.

What We Would Do:

Monitor the reputation of sending domains and IPs using services that examine DKIM, SPF, and DMARC authentication. Regularly review reports and take corrective action if the reputation begins to degrade.

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Importance:

Regulatory bodies like CAN-SPAM, GDPR, and others set guidelines to protect consumers’ privacy and reduce spam. Non-compliance can lead to legal issues, financial penalties, and reputational damage.

What We Would Do:

Conduct regular audits to ensure compliance with applicable regulations. This includes maintaining clean email lists, providing easy opt-out options, and clear identification of the sender. Keep up-to-date with changes in regulations to ensure continued compliance.

Delivery Performance:

Delivery performance is all about ensuring that your emails reach the recipients' inboxes rather than getting lost in spam or junk folders. This group emphasizes testing spam scores, placement of emails in inboxes, reporting on deliverability metrics, and evaluating the technical infrastructure of your email sending setup. By leveraging tools and techniques to improve spam scores, optimize inbox placement, and analyze performance data, you can enhance the effectiveness of your email campaigns and maximize engagement rates.

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Importance:

Emails flagged as spam by spam filters reduce deliverability and engagement rates. Assessing the spam score of emails helps ensure they reach recipients’ inboxes.

What We Would Do:

Use tools like Spamcheck from Postmark to test the spam score of emails before sending. Analyze the results to understand why emails might be flagged and make necessary adjustments to content, links, and formatting to improve the score.

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Importance:

Knowing whether your emails land in the primary inbox, spam, or other folders within different email clients can significantly affect open rates and engagement.

What We Would Do:

Use tools like Mailshake to perform inbox placement testing across various email clients and ISPs. Identify patterns and take corrective actions to improve inbox placement, ensuring that messages are more likely to be seen by recipients.

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Importance:

Regulatory bodies like CAN-SPAM, GDPR, and others set guidelines to protect consumers’ privacy and reduce spam. Non-compliance can lead to legal issues, financial penalties, and reputational damage.

What We Would Do:

Conduct regular audits to ensure compliance with applicable regulations. This includes maintaining clean email lists, providing easy opt-out options, and clear identification of the sender. Keep up-to-date with changes in regulations to ensure continued compliance.

Content Optimization:

Content optimization focuses on creating and testing email content to ensure that it is engaging, visually appealing, and capable of passing through spam filters effectively. This group is dedicated to the design and analysis of email content as well as rigorous testing to ensure compatibility across different email clients and devices. By leveraging content analysis tools and email testing environments, you can enhance the rendering and performance of your emails, leading to better engagement and higher deliverability rates.

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Importance:

Engaging content and appealing design are crucial for capturing recipient interest and driving actions. Poorly designed emails can lead to high bounce rates and lower engagement.

What We Would Do:

Use various tools to preview email designs in different clients and devices, ensuring they render correctly and look professional. Analyze email content for readability, engagement potential, and adherence to best practices. Make content adjustments based on the findings to enhance overall effectiveness.

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Importance:

Ensuring that emails render correctly across all major clients and devices is critical for maintaining a professional appearance and readability.

What We Would Do:

Use testing tools like Mailtrap’s Email Sandbox to conduct thorough email rendering tests. Preview emails in a controlled environment to identify and fix issues before sending them out to the actual recipients, ensuring optimal performance across all platforms.

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  • Testing
  • Deliverability
  • Fractional Talent