email evaluation
Strategy, Testing & Roadmap
Our comprehensive 5-step evaluation process reviews your email infrastructure, performs extensive deliverability testing, assesses peripheral systems, and ensures optimal content and list management. Following this, we provide detailed recommendations to enhance your email deliverability and performance.
email evaluation
Strategy, Testing & Roadmap
Our comprehensive 5-step evaluation process reviews your email infrastructure, performs extensive deliverability testing, assesses peripheral systems, and ensures optimal content and list management. Following this, we provide detailed recommendations to enhance your email deliverability and performance.
Initial Assessment
Initial Assessment
Review of immediate issues impacting infrastructure (authentication & security).
Email Testing
Email Testing
We test inbox placement, spam filters, email headers, blacklisting, IP & Domain reputations
Systems Review
Systems Review
Assess systems such as email automation, SMTP relays, and API configurations.
Content & List Review
Content & List Review
Spam triggers, email verifications and feedback loop configuration for list automation.
Strategic Planning
Assessment & Workshop
Our Strategic Workshop dives into your emailing practices and objectives. We explore your email behaviors, whether cold emailing new prospects or marketing to existing audiences. We also identify key goals: enhancing deliverability, increasing engagement, driving pipeline with booked meetings, growing your audience, or nurturing existing subscribers. This workshop helps align our strategies with your needs, laying the groundwork for optimizing your email deliverability and achieving your business goals.-
Define emailing behaviors
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Identify intended outcomes
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Overview functional process
Performance Investigation
Testing & Evaluation
We delve deep into your email systems and practices to ensure maximum deliverability and performance. This phase involves comprehensive email testing: checking blacklists, assessing domain and IP reputation, evaluating authentication protocols, DNS setup, and reviewing security policies along with inbox placement. We review peripheral systems including engagement platforms, marketing automation, SMTP relays and associated API configurations to ensure performance. Finally, we perform a thorough content and list analysis to identify spam triggers in your design, email verification capabilities and degree of list automation.-
Test infrastructure assets
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Assess systems configuration
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Content & list evaluation
Insights & Recommendations
Deliverability Roadmap
This phase synthesizes the insights gathered from the workshop and testing steps. We develop a comprehensive strategy tailored to your unique email behaviors and organizational goals. Recommendations might include optimizing your current email practices or introducing new tools and capabilities to enhance your existing infrastructure. Whether it’s converting new prospects, building your audience, or nurturing your existing subscribers, our tailored insights aim to propel your email performance and support your business objectives. Where possible, we’ll provide value vs. premium options with cost/benefit analysis.-
Synthesize strategy & technical
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Cost assessment & comparison
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Insights report & roadmap
Need Something Different?
Check out our other solutions
If you're just getting started, are certain you need a rip & replace or are just looking for support - check out our other solutions.
Full Infrastructure Implementation
Ground-up implementation of an integrated deliverability stack.
Ongoing Deliverability Support
Dedicated resource maintaining deliverability infrastructure.
Let's talk about
working together
Need a quick question answered? Our support team is available to answer any queries seven days a week.
Contact information:
Email: [email protected]