Wholistic approach to Email Deliverability.

We cover the full spectrum of tactics to bolster email deliverability and email sending.

  • Authentication Protocols
  • Email Content & Engagement
  • IP & Email Warmup
  • Utilizing ESPs

Authentication Protocols:

Authentication protocols such as SPF, DKIM, and DMARC are foundational to building a trusted email sender identity. These protocols prevent email spoofing and phishing attempts, ensuring that only authorized servers send emails on your behalf. Implementing these protocols helps establish credibility with email service providers (ESPs) and receiving servers. This credibility significantly improves the chances that your emails will land in the recipients' inboxes instead of their spam or junk folders.

Edit Content

SPF, DKIM, and DMARC

Importance:

SPF (Sender Policy Framework): SPF helps prevent spammers from sending unauthorized emails by specifying which IP addresses are allowed to send emails on behalf of your domain. This reduces the chances of your domain being blacklisted.

DKIM (DomainKeys Identified Mail): DKIM adds a unique signature to each email, verifying its authenticity and ensuring that the content has not been tampered with. This builds trust with recipients and ESPs.

DMARC (Domain-based Message Authentication, Reporting, and Conformance): DMARC combines SPF and DKIM results to instruct receiving servers on how to handle emails that fail authentication. It also provides feedback on email authentication issues.

What We Do:

Implementation: Configure and validate SPF, DKIM, and DMARC records for your domains to ensure proper email authentication.

Monitoring: Regularly monitor authentication reports and logs to identify and resolve any issues, ensuring consistent email delivery.

Adjustments: Make necessary adjustments to email authentication settings based on feedback and reports to maintain a high level of trust and deliverability.

Edit Content

MTA-STS (Mail Transfer Agent Strict Transport Security)

Importance:

MTA-STS ensures that emails are transmitted over a secure (TLS) connection, preventing unauthorized interception and ensuring email integrity.

What We Do:

We publish an MTA-STS policy via a DNS record and host the policy on a public HTTPS endpoint. This enforces the use of TLS for emails sent to our domain, safeguarding against man-in-the-middle attacks.

Edit Content

BIMI (Brand Indicators for Message Identification)

Importance:

BIMI helps increase brand recognition and confidence by displaying brand logos within supported email clients, enhancing user trust in email communications.

What We Do:

We create and authenticate our brand logo with a Verified Mark Certificate (VMC) and configure DNS to publish BIMI records, ensuring our logo is displayed in compatible email clients.

Email Content & Engagment:

The quality of your email content and the engagement it generates are vital factors in ensuring high deliverability rates. Engaging content encourages positive interactions such as opens, clicks, and replies, which signal to ESPs that recipients value your emails. Effective list management and tracking of engagement metrics help maintain a healthy sender reputation. Feedback loops enable you to swiftly address spam complaints, further enhancing deliverability.

Edit Content

Email Content

Importance:

High-quality, personalized content increases recipient engagement, reducing the likelihood of your emails being marked as spam.

Engaging and relevant content improves open and click-through rates, which positively impacts sender reputation.

What We Do:

Content Creation: Develop engaging, well-crafted email content that resonates with your audience.

Personalization: Use data-driven personalization techniques to make emails more relevant to individual recipients.

Edit Content

List Management

Importance:

Regular list cleaning and segmentation improve deliverability by targeting engaged recipients and removing inactive or invalid addresses.

Proper list management reduces bounce rates and spam complaints, enhancing sender reputation.

What We Do:

List Cleaning: Regularly remove inactive subscribers and invalid email addresses to maintain a healthy email list.

Segmentation: Segment the email list based on recipient behavior and preferences to tailor communications effectively.

Edit Content

Engagement Metrics

Importance:

Tracking engagement metrics such as open rates, click-through rates, and bounce rates helps assess the effectiveness of email campaigns.
Monitoring engagement provides insights into recipient preferences and behavior, informing future email strategies.

What We Do:

Metric Analysis: Analyze engagement metrics to identify trends and areas for improvement.

Strategy Refinement: Continuously refine email strategies based on engagement data to enhance deliverability and performance.

Edit Content

Feedback Loops

Importance:

Feedback loops provide valuable information about spam complaints, allowing for timely adjustments to email practices.

Addressing feedback promptly helps maintain a positive sender reputation and reduces the likelihood of being blacklisted.

What We Do:

ISP Partnerships: Establish feedback loops with major ISPs to receive notifications of spam complaints.

Issue Resolution: Act swiftly to address spam complaints and adjust email practices to reduce future complaints.

IP & Email Warmup

The IP warm-up process is essential for establishing and maintaining a positive sender reputation, which directly influences email deliverability. By gradually increasing email volume, you can build a robust reputation with ISPs and ESPs. The type and method of warm-up depend on the intended use of the email address, whether for marketing blasts or cold email drips. Continuous monitoring ensures that the warm-up process is effective and that any issues are promptly addressed.

Edit Content

Types of Warmup

Importance:

Warming up IP addresses gradually helps build a positive sender reputation with ISPs.
Proper warm-up techniques prevent emails from being flagged as spam and improve inbox placement over time.

What We Do:

Automated Warm-up: Utilize automated warm-up tools that gradually increase email sending volumes to build a positive sender reputation efficiently.

Manual Warm-up: Manually warm up with a curated seed list to engage recipients progressively and control the warm-up process meticulously.

IP vs. Email Warmup: Distinguish between warming up IP addresses (focusing on sender reputation) and email addresses (focusing on engagement and authenticity).

Edit Content

Warmup Process

Importance:

Tailoring the warm-up process to the intended email use ensures optimal deliverability from the outset.

Different warm-up strategies are required based on whether the email address will be used for marketing blasts or cold email drips.

What We Do:

Marketing Blasts: Gradually increase email volumes, starting with highly engaged recipients to build trust and engagement metrics.

Cold Email Drips: Initiate with small, targeted campaigns aimed at nurturing leads and increasing engagement over time.

Edit Content

Monitoring Tools

Importance:

Ongoing monitoring is crucial to identify and rectify deliverability issues early in the warm-up process.
Effective monitoring tools provide insights into bounce rates, spam complaints, and overall campaign performance.

What We Do:

Advanced Tools: Deploy sophisticated monitoring tools to track deliverability metrics in real-time.

Continuous Improvement: Analyze monitoring data to make informed decisions and continuously improve email warm-up strategies.

Utilization Email Service Providers (ESPs):

Email Service Providers (ESPs) offer various features and tools that enhance email deliverability. Utilizing SMTP relays ensures secure and reliable delivery of high-volume emails. Dedicated IP addresses allow businesses to control their sender reputation, which is crucial for maintaining high deliverability rates. Deliverability tools provided by ESPs offer valuable insights and analytics, helping to identify and resolve any issues that may affect email performance.

Edit Content

SMTP Relays

Importance:

SMTP relays facilitate secure, reliable email delivery across different platforms and networks.

They support high-volume sending and ensure emails are properly routed to recipient servers.

What We Do:

Secure Setup: Configure SMTP relays to handle high email volumes securely and efficiently.

Reliability: Ensure the SMTP relay maintains a high level of reliability to prevent delivery failures and improve inbox placement.

Edit Content

Dedicated IP Addresses

Importance:

A dedicated IP address gives businesses full control over their sender reputation, which is essential for high-volume senders.

It allows for better management of email deliverability, reducing the risk of being affected by other senders’ practices.

What We Do:

IP Management: Manage and optimize dedicated IP addresses to maintain a strong sender reputation.

Reputation Monitoring: Continuously monitor the reputation of dedicated IPs and make necessary adjustments to improve deliverability.

Edit Content

API Optimization

Importance:

Proper use of API features like email verification, IP pooling, and bounce/complaint handling can significantly enhance deliverability.

What We Do:

Email Verification: Utilize email verification APIs to ensure email lists are clean, lowering bounce rates and improving sender reputation.

IP Pool Management: Manage IP addresses effectively by utilizing IP pooling to rotate IPs, thus minimizing the risk of blacklisting.

Handling Bounces and Complaints: Automate bounce and complaint management through the API to maintain a clean sender list and good reputation.

Last Call

Ready to scale your cold business?

Unlock the full potential of your Outbound with elite email deliverability services.

Get Started
  • Testing
  • Deliverability
  • Fractional Talent