Warming up IP addresses gradually helps build a positive sender reputation with ISPs.
Proper warm-up techniques prevent emails from being flagged as spam and improve inbox placement over time.
Automated Warm-up: Utilize automated warm-up tools that gradually increase email sending volumes to build a positive sender reputation efficiently.
Manual Warm-up: Manually warm up with a curated seed list to engage recipients progressively and control the warm-up process meticulously.
IP vs. Email Warmup: Distinguish between warming up IP addresses (focusing on sender reputation) and email addresses (focusing on engagement and authenticity).