Tailoring the warm-up process to the intended email use ensures optimal deliverability from the outset.
Different warm-up strategies are required based on whether the email address will be used for marketing blasts or cold email drips.
Marketing Blasts: Gradually increase email volumes, starting with highly engaged recipients to build trust and engagement metrics.
Cold Email Drips: Initiate with small, targeted campaigns aimed at nurturing leads and increasing engagement over time.