Importance:
Getting listed on blacklists can severely impact your email deliverability. Blacklists are databases maintained by various organizations that identify domains and IP addresses known for sending spam or engaging in suspicious activities. If your domain or IP lands on a blacklist, many email service providers (ESPs) will route your emails to the spam folder or outright block them, reducing your ability to reach recipients.
What We Would Do:
We employ comprehensive blacklist monitoring tools to regularly check if your sending IPs or domains are listed on any major blacklists. This includes daily scanning of prominent blacklists like Spamhaus, Barracuda, and others. When a listing is detected, we conduct a detailed investigation to identify the cause and implement remedial actions. This could mean anything from addressing security vulnerabilities that may have been exploited by spammers, to contacting blacklist operators for delisting. We also provide guidance on maintaining best practices to prevent future blacklistings, thereby safeguarding your email reputation and ensuring consistent deliverability.