Proper use of API features like email verification, IP pooling, and bounce/complaint handling can significantly enhance deliverability.
Email Verification: Utilize email verification APIs to ensure email lists are clean, lowering bounce rates and improving sender reputation.
IP Pool Management: Manage IP addresses effectively by utilizing IP pooling to rotate IPs, thus minimizing the risk of blacklisting.
Handling Bounces and Complaints: Automate bounce and complaint management through the API to maintain a clean sender list and good reputation.